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Costa Media’s mission is to program and distribute quality audio content: the best music, sports and news that resonates with the underserved US LatinX Audio Consumer through Terrestrial Radio, Streaming, Podcasts and Live Events. We want to be the No. 1 platform for the US Hispanic Audio Consumer.
We launched our first station in Boston in August 1st, 2021 and now we expand into the Washington DC DMA because we see an opportunity to create and forge partnerships in the local market to super serve the DMV local Latinx and bilingual community through our format, La Pantera. La Pantera brings a unique format that combines Regional Mexican and Spanish Urban music and content that targets the Hispanic Adult 1849 skewing 1834.
While Costa Media is new to the DMV and radio market our team has over 50 years combined experience in Sales & Marketing, programming and media operations. We strive to entrench ourselves with the local organizations and media partners to super serve the local community and uplift LatinX audiences.
While 96% of Hispanics in the US Listen to Radio, the Northeast Latinos outside of the New York DMA are underserved of Relevant Cultural and Local Audio Content.
WFAX 1220AM & 100.7FM
LA PANTERA
Why
Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio sales, programming and marketing.
Our Mission is to super-serve the Latino communities in Washington DC, Delaware, Maryland, and Virginia by introducing a NEW FORMAT that combines Mexican Regional with a MIX of Latin Pop and Latin Urban.
WFAX will now serve the Hispanic community in the DMV and DC area, and our goal is to create a tradition in the community with radio that entertains and informs through music, news, and live sports.
WFAX is the home for the FIFA World Cup Qatar 2022 Games
WASHINGTON DC
RADIO
General Market #8
Hispanic Market #13
CALL LETTERS: WFAX
FREQUENCY: 100.7 FM & 1220 AM
MARKETS: WASHINGTON DC
TRANSMITTER POWER: 5,000 WATTS
FORMAT: REGIONAL MEXICAN/URBAN
AUDIENCE DEMO: ADULTS 18-49
PART OF THE HISPANIC COMMUNITY
**General Market DMA Population 6,161,100
**Hispanic Market DMA Population 815,800 or 16.6%
Median Age of Hispanics = 29
80% of Latino Immigrants speak Spanish at home
Over 60% of Latino Children 16-24 stay in School
Hispanic/LatinX Population = 17.1%
Median HH Income = $34,507
52% Female and 48% Male
-
El Salvador 39%
-
Mexico 8%
-
Guatemala 8%
-
Puerto Rico 6%
CITY
TOTAL
HISP%
HISP POP
Prince William
Montgomery
Prince George's
Alexandria City
Fairfax
Arlington
Loudoun
Stafford
District of Columbia
Frederick
New Castle
Sussex
484,500
1,055,000
955,300
154,700
1,140,000
232,970
427,600
161,000
670,050
280,000
572,000
248,000
25%
20.1%
19.5%
16.6%
16.5%
15.6%
14.0%
14.0%
11.3%
10.5%
10.4%
9.3%
121,130
212,500
186,300
25,700
188,100
36,400
60,000
22,600
75,715
29,390
60,000
23,000
TOTAL
6,381,120
965,120
TOTAL
WFAX LA PANTERA LISTENER TARGET AUDIENCE
MARKET
HISPANIC
GENDER
Men
Women
49%
51%
48%
51%
MARKET
HISPANIC
AGE RANGE
18-34
35-54
55+
32%
51%
16%
29%
32%
39%
MARKET
HISPANIC
MARITAL STATUS
Married
Single
53%
25%
43%
27%
CHILDREN
HISPANIC
MARKET
1+ Children
No Children
34%
19%
22%
21%
HOUSEHOLD INCOME
HISPANIC
MARKET
$25K-$50K
$100K or more
31%
10%
22%
22%
EDUCATION
HISPANIC
MARKET
1st to 12th Grade
Some College
College Graduate
Some Graduate Work
64%
60%
31%
16%
69%
66%
42%
21%
MOBILE APP
SOCIAL MEDIA
DESKTOP
AUDIO RADIO
WFAX targets Latinos in Washington D.C. from Central American, South American, and Caribbean origin as well as the bilingual english-speaking community through multi-media platforms.