Costa Media’s mission is to program and distribute quality audio content: the best music, sports and news that resonates with the underserved US LatinX Audio Consumer through Terrestrial Radio, Streaming, Podcasts and Live Events.  We want to be the No. 1 platform for the US Hispanic Audio Consumer.

We launched our first station in Boston in August 1st, 2021 and now we expand into the Washington DC DMA because we see an opportunity to create and forge partnerships in the local market to super serve the DMV local Latinx and bilingual community through our format, La Pantera. La Pantera brings a unique format that combines Regional Mexican and Spanish Urban music and content that targets the Hispanic Adult 1849 skewing 1834.

While Costa Media is new to the DMV and radio market our team has over 50 years combined experience in Sales & Marketing, programming and media operations.  We strive to entrench ourselves with the local organizations and media partners to super serve the local community and uplift LatinX audiences. 
 

While 96% of Hispanics in the US Listen to Radio, the Northeast Latinos outside of the New York DMA are underserved of Relevant Cultural and Local Audio Content.
La Pantera 100.7fm 1220am Radio Station Washington DC
La Pantera 100.7fm 1220am Radio Station Washington DC
LaPantera-100-7FMPortrait.png

WFAX 1220AM &  100.7FM

LA PANTERA

Why

Costa Media Boston LLC is a NEW Hispanic OWNED broadcasting company, with a management team that has over 50 years of experience in radio sales, programming and marketing.  

 

Our Mission is to super-serve the Latino communities in Washington DC, Delaware, Maryland, and Virginia by introducing a NEW FORMAT that combines Mexican Regional with a MIX of Latin Pop and Latin Urban. 

 

WFAX will now serve the Hispanic community in the DMV and DC area, and our goal is to create a tradition in the community with radio that entertains and informs through music, news, and live sports. 



WFAX is the home for the FIFA World Cup Qatar 2022 Games

FDP 2.png

WASHINGTON DC
RADIO

General Market #8
Hispanic Market #13

CALL LETTERS: WFAX

FREQUENCY: 100.7 FM & 1220 AM

MARKETS: WASHINGTON DC

TRANSMITTER POWER: 5,000 WATTS

FORMAT: REGIONAL MEXICAN/URBAN

AUDIENCE DEMO: ADULTS 18-49

La Pantera 100.7fm 1220am Radio Station Washington DC
La Pantera 100.7fm 1220am Radio Station Washington DC
La Pantera 100.7fm 1220am Radio Station Washington DC
PART OF THE HISPANIC COMMUNITY
 **General Market DMA Population 6,161,100
**Hispanic Market DMA Population 815,800 or 16.6% 
Median Age of Hispanics = 29
80% of Latino Immigrants speak Spanish at home
Over 60% of Latino Children 16-24 stay in School
Hispanic/LatinX Population = 17.1%
Median HH Income = $34,507 
52% Female and 48% Male
  • El Salvador 39%
  • Mexico 8% 
  • Guatemala 8%
  • Puerto Rico 6%
CITY 
TOTAL
HISP%
HISP POP

Prince William
Montgomery
Prince George's
Alexandria City
Fairfax
Arlington
Loudoun
Stafford
District of Columbia
Frederick
New Castle
Sussex

484,500

1,055,000

955,300

154,700

1,140,000

232,970

427,600

161,000

670,050

280,000

572,000

248,000

25%

20.1%

19.5%

16.6%

16.5%

15.6%

14.0%

14.0%

11.3%

10.5%

10.4%

9.3%

121,130

212,500

186,300

25,700

188,100

36,400

60,000

22,600

75,715

29,390

60,000

23,000

TOTAL
6,381,120
965,120
TOTAL

WFAX LA PANTERA LISTENER TARGET AUDIENCE

MARKET
HISPANIC
GENDER

Men

Women

49%

51%

48%

51%

MARKET
HISPANIC
AGE RANGE

18-34

35-54

55+

32%

51%

16%

29%

32%

39%

MARKET
HISPANIC
MARITAL STATUS

Married

Single

53%

25%

43%

27%

CHILDREN
HISPANIC
MARKET

1+ Children

No Children

34%

19%

22%

21%

HOUSEHOLD INCOME
HISPANIC
MARKET

$25K-$50K 

$100K or more

31%

10%

22%

22%

EDUCATION
HISPANIC
MARKET

1st to 12th Grade

Some College

College Graduate

Some Graduate Work

64%

60%

31%

16%

69%

66%

42%

21%

phone wallpaper by _efekurnaz_edited.png
iMac Screen_edited.png
Screenshot 2022-05-30 at 11.32.45.png
Black Mobile_edited.png
red and gray corded headphones_edited.pn
Sound Device_edited.png
MOBILE APP
SOCIAL MEDIA
DESKTOP
AUDIO RADIO
Untitled design (4).png
La Pantera 100.7fm 1220am Radio Station Washington DC

WFAX targets Latinos in Washington D.C.  from Central American, South American, and Caribbean origin  as well as the bilingual english-speaking community through multi-media platforms.